Our Methodology

The Depressed Press approaches all projects, large and small, with the same basic philosophy: "Understand, then build". Although this simple statement may seem like common sense a lack of understanding is the single most common cause of failure on the Web.

There are four steps involved in creating a successful Web presence: inspiration, exploration, understanding, and then, finally, implementation. Customers provide inspiration and the Depressed Press provides the other skills required to fully realize the promise of the idea.

Unfortunately great ideas lost in poor executions are the Web standard, not the exceptions. The highly successful marketing campaign attracting millions of visitors to a crippled and unusable shopping cart application. The services company that turns customers away with confusing, plug-in based contact information.

The Depressed Press methodology is designed to identify and capture those details that can make or break your Web initiative. This methodology is the foundation required to meet the array of challenges in the Web-enabled world.

The key to this methodology is flexibility. Within a standardized, general framework exist an array of specialized tools. These tools can be adopted or rejected individually to meet project needs without affecting the process as a whole. In effect the methodology is a skeleton that can be fleshed out as large or as small as your needs dictate.