[I was reminded of my favorite “Point-haired boss” anecdote today. Thought some of you might be able to relate.]
I explained how the new financial goal planning system we developed dynamically reacted to user data during a questionnaire to both dramatically improve performance and customize presentation zones with contextual, meaningful information during an interaction. Income bracket, number of dependents, current savings, etc – it would all feed into a dynamic, context-sensitive system that presented tailored information and products. Initial human factors work indicated orders-of-magnitude increases in user acceptance and confidence in the system.
After a 30 minute presentation about the business opportunities the new technique presented the lead executive in the room thought long and hard, nodded and then said “Can we make it blue?“