Something Reminded Me of What Music Videos Used to Be

I could take or leave the actual song (not really my thing) but I was impressed with the video. Remember when music videos told stories? When they were produced with a cinematic sensibility? Take a look:

Part way in, the characters separate and the music all but fades away. They literally made the music too quiet to hear for a good portion of the song just because it better supported the visual story. That impressed the hell out of me. It was clearly an artistic decision to compromise the music for the movie.

Videos are a dying art – all auto-tuned teeny-boppers flouncing around a sound stage in fake snow while clips of Disney shows play randomly – but they used to be an amazing collaboration between mediums. This video may not light the world on fire, but it was invigorating to see somebody remember that.

Updated: January 10, 2015 — 3:35 pm

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